Fragrance house

Khaltat Blends of Love

Khaltat Blends of Love was established in 2012 within the Mohamed Hilal Group by Emirati entrepreneur Mohamed Hilal. Its original concept translated love into fragrances named after the word in multiple languages, drawing on love, feelings, emotion, and personal attachment. Its early fragrance identity combined traditional oriental perfumery with international influences. The Love Collection, originally comprising 11 love-themed scents, is the brand’s defining fragrance platform and remains a core fragrance category. In 2014, Hob 1, also known as Hob Wahid, received the Fragrance Foundation Arabia award for Arabian Popular Appeal—Men’s Fragrance. A later creative repositioning presented Khaltat as Wear the Moment, with a public identity focused on modern perfumery, self-expression, living in the present, and human connection. Love of Aura was launched as a fragrance for new beginnings and marked a significant brand evolution. Khaltat is currently presented as one of the Mohamed Hilal Group’s fragrance brands.