Fragrance house

Khloé Kardashian

Khloé Kardashian’s standalone fragrance brand launched on November 25, 2024, in partnership with Luxe Brands, beginning with XO Khloé; the fragrance debuted at Harrods in the UK and reached Ulta Beauty in the United States on December 1. The launch marked a move from earlier collaborative fragrances—including 2011’s unisex Unbreakable, co-created with Lamar Odom—to a fragrance developed independently under Kardashian’s own name. Kardashian was involved in XO Khloé’s scent and bottle design as well as its campaign. The brand presents fragrance as a personal extension of Kardashian, associated with positivity, warmth, confidence, strength, and shared love. Harrods identifies XO Khloé as her first signature fragrance, while Kardashian has described it as her signature scent and said she wears it every day. The fragrance collection later included Almost Always, described as a floral amber woody fragrance.