Fragrance house

Kim Kardashian

Kim Kardashian entered beauty with Kim Kardashian Signature, her first fragrance, in 2009. She launched KKW Beauty in June 2017 and KKW Fragrance in November that year. KKW Fragrance centered on white-floral compositions, especially gardenia, which Kardashian associated with family memories and Hawaii; Crystal Gardenia served as the initial collection’s core signature scent. In 2022, KKW Fragrance announced the closure of its website ahead of a planned return under a new name and unified beauty store. That June, the public beauty identity shifted to SKKN BY KIM, a skincare-focused brand launched in partnership with Coty, with Perron—Roettinger guiding its identity, product, and packaging design.