Fragrance house

King

King Fragrances is a luxury fragrance line created by Mu Beta Phi Military Fraternity, Inc. The organization behind the brand was founded on March 22, 2017, in Columbia, South Carolina, by Gary V. Ammons, Darrin Coney, and Clifton Powell. Veteran-owned King Fragrances LLC connects its public identity to Mu Beta Phi’s military-fraternity identity and supports efforts addressing veteran homelessness. Dr. Gary V. Ammons, also identified as a founder of Mu Beta Phi, is credited with the vision for King Fragrances. The brand describes its olfactory identity as warm and masculine, combining woody undertones, fruity mid-tones, and musk-based masculine overtones. King Fragrances LLC is based in Suffolk, Virginia.