Fragrance house

Kira

Kira is a Vietnamese fragrance brand founded in 2024. Its early catalog includes the Thirsty grouping, with Coffeeling, Rice Milk, and Matcha Latte listed as 2024 releases; editions are recorded from 2024 and 2025. The brand’s identity centers on joyful, sparkling fragrances that celebrate vibrant everyday moments, with a creative direction especially associated with gourmand scents. Kira’s approach draws on Asian food and drink memories—including rice milk, tofu, and coffee—rather than relying only on familiar Western gourmand references. By 2025, Kira was being presented as part of Vietnam’s emerging local fragrance scene, with culturally specific gourmand interpretations.