Fragrance house

KKW Fragrance

Kim Kardashian West launched KKW Fragrance in November 2017. She and her team closely directed the brand’s product and communications creative work, including fragrance development, packaging design, and marketing. By 2019, KKW Fragrance had developed themed collections including Crystal Gardenia, KKW Body, and the Kimoji and Hearts concepts. Crystal Gardenia was the brand’s first fragrance and served as the starting point for its product and collaboration history. In April 2022, Kardashian announced that the KKW Fragrance website would close on May 1, with the fragrance business later relaunching under a new name and through a combined beauty web store.