Fragrance house

Kraft

Kraft is a United States fragrance-design label associated with Kraft International Marketing, a New York marketing company. Kraft International Marketing had worked in worldwide marketing, logistics, and distribution of prestige brand-name fragrances since 1983, and by 2007 had added an in-house licensing and brand-development team focused on in-house brands through licensed partnerships. The Kraft fragrance label includes Caution for Men and Caution for Women, both launched in 1997 and listed as discontinued. Caution for Women is documented as a floral fragrance with orange blossom, mandarin orange, jasmine, lily-of-the-valley, and vanilla, while Caution for Men is documented as a citrus-aromatic fragrance with lemon, lime, mandarin orange, cardamom, geranium, and sandalwood. In March 2006, Kraft International Marketing signed an exclusive agreement with the Royal Ascot Authority to create the first Royal Ascot fragrance collection. It also developed Courvoisier L’edition Imperiale, which debuted worldwide in October 2006 and received a reported global launch in May 2007.