Fragrance house

Kuoca

Kuoca was founded in 2014 by Benjamin Yu and Jisu Kim as a made-to-order skincare brand serving Korean celebrities and VIPs. In 2019, it launched to a wider audience, beginning its public presence in an atelier in Seongsu, Seoul, where cosmetics were produced from the brand’s own recipes. Its identity draws on fine-dining skincare: ingredients are selected, formulas blended, and products presented with the care associated with preparing a dish; the name comes from the Italian word for chef. The brand retained a small-batch freshness proposition as it moved from its original celebrity- and VIP-focused model to a wider consumer-facing business. In October 2025, Kuoca extended its creative identity from fine-dining-inspired skincare and body care into fragrance with its first PERFUME BLENDS collection. Wild Peach then ranked first in BITEKI’s 2025 second-half Korean Best Cosmetics fragrance category, one month after the collection’s launch.