Fragrance house

KYLIE BY KYLIE JENNER

Kylie Jenner launched Kylie Cosmetics in November 2015 with the Kylie Lip Kit, later expanding the business into a broader cosmetics range and introducing Kylie Skin in May 2019. A strategic partnership with Coty was completed in January 2020, with Jenner and her team continuing to lead creative work for products and communications. The brand’s identity remains closely tied to Jenner’s direct creative involvement and digitally led beauty-business model. Its fragrance offering began with Cosmic Kylie Jenner Eau de Parfum, launched on March 7, 2024 as Jenner’s first solo fragrance. Presented as an ambery floral eau de parfum, Cosmic established the brand’s clearest fragrance direction.