Fragrance house

Kylie Cosmetics

Kylie Cosmetics was launched by Kylie Jenner in November 2015 with the Kylie Lip Kit and a direct-to-consumer model. What began with lip products expanded into face, eye, brow, and complexion categories, while the brand’s current identity centers on Jenner’s personal makeup preferences and clean, vegan products. In 2020, Coty assumed overall responsibility for portfolio development, while Jenner and her team continued to lead creative work for products and communications. In July 2021, Kylie Cosmetics relaunched with reformulated clean and vegan products and refreshed packaging. The brand entered fragrance in March 2024 with Cosmic Kylie Jenner, its first fragrance, inspired in part by a floral fragrance memory associated with Jenner’s mother, Kris Jenner. In 2024, Cosmic Kylie Jenner ranked as the bestselling fragrance launch in the United States and United Kingdom.