Fragrance house

Kylie Jenner

Kylie Jenner launched Kylie Cosmetics in November 2015, drawing on her interest in makeup and business. The beauty business broadened into skincare with Kylie Skin in May 2019, while its public identity was built around a digitally native model and Jenner’s social-media reach; Jenner and her team retained responsibility for product and communications creativity. Coty completed a transaction involving Kylie Cosmetics and Kylie Skin on January 6, 2020, establishing a long-term strategic partnership. In 2021, Kylie Cosmetics relaunched with formulas described as clean and vegan. Jenner launched Cosmic Kylie Jenner, her first solo fragrance for Kylie Cosmetics, on March 7, 2024. The fragrance was inspired in part by her memory of her mother Kris’s floral fragrances and became the basis for the subsequent fragrance collection, now organized around the Cosmic Universe.