Fragrance house

L:a Bruket

L:a Bruket was founded in 2008 in Varberg, Sweden, by Monica Kylén and Mats Johansson. It began when Kylén set out to make a soap for the ceramic soap dishes she created, with the founders drawing on Varberg’s coastal environment and spa traditions. They developed the business as a holistic Swedish wellbeing concept connecting skincare with nature, daily rituals, and local bathing practices including seaweed treatments, saunas, and cold bathing. Its identity centers on natural skincare made in Sweden and the principle “innovation driven by nature,” informed by the area’s coastal conditions and more than 200 years of spa culture. At its first Formex fair, NK and Svenskt Tenn became its first customers. L:a Bruket received B Corp certification in July 2025. In 2026, it expanded from skincare and home fragrance into an eau de parfum collection inspired by Swedish myth, Old Norse traditions, and elemental landscapes. The collection includes Övernatur, Blixt, and Dísir; Övernatur is a forest-after-rain composition tied to Swedish myth.