Fragrance house

L'Eau Maliz

L’Eau Maliz originated in 2021 from the love story of a French-Italian couple and launched commercially in 2023. Based in Turin, Italy, the brand makes its perfumes in Italy with essences from Grasse, France. Its identity draws on universal emotions, personal memories, individuality, and the Japanese Kintsugi philosophy, which frames imperfection as a source of strength and beauty. The original five-fragrance Love Story concept translates memories from the founders’ relationship into five chapters connected to life stages and shared experiences. Its creative method balances softer facets with deeper or rougher ones, with fragrances intended to unfold gradually and express particular moments and moods rather than follow trends. A PORTRAITS collection was presented at Esxence, expanding the creative subject from relationship chapters to portraits of people who influence an individual’s story.