Fragrance house

L'Epoque Parfums

L’Epoque Parfums is a privately held, U.S.-based fragrance brand whose public fragrance history begins in 2025. Rachel Green built the label after nearly fifteen years in beauty and management consulting, including work associated with Too Faced and Estée Lauder. Its creative premise treats fragrance as a marker of a particular moment or era rather than a permanent signature scent: each composition starts from an emotional state or narrative thesis, with perfumers serving as creative collaborators in translating that idea into scent. The brand presents its 30 mL bottles as finite chapters or personal archives. Elena Valdivieso Ruiz created its earlier fragrances, while Carlos Benaïm and Laurent le Guernec collaborated on Serotonin Spritz, the brand’s first project with IFF, announced for launch on July 9, 2026. In April 2026, L’Epoque introduced Inner Child and Dreams and Nightmares as deliberately contrasting scents, reinforcing its practice of building fragrances around distinct emotional experiences rather than a single shared style.