Fragrance house

L'Oréal

L’Oréal traces its origin to 1909, when chemist Eugène Schueller founded the Société Française des Teintures Inoffensives pour Cheveux; the company adopted the L’Oréal name in 1939. It grew from hair dye into a diversified beauty group through research-led innovation and acquisitions including Mixa, Lancôme, Biotherm, Garnier, Helena Rubinstein, and Maybelline. The group went public in 1963 and organizes its portfolio across Professional Products, Consumer Products, Luxe, and Dermatological Beauty, with beauty science, research, and innovation at the center of its identity. L’Oréal entered prestige fragrance through licensing, acquiring the Ralph Lauren perfume license in 1984 and later holding the Giorgio Armani perfume license. Its 2008 acquisition of Yves Saint Laurent Beauté brought a fashion-linked fragrance and beauty business into L’Oréal Luxe. In 2020, Lancôme acquired and renovated the Domaine de la Rose in Grasse as a site for fragrance heritage, perfumery savoir-faire, and biodiversity. The group’s fragrance history includes Ô by Lancôme and Anaïs Anaïs by Cacharel, within a portfolio rather than a single signature scent.