Fragrance house

La Bella

La Bella Beauty was established by Golden Sun in 1988, with a name presented as Italian for “the beautiful one.” It developed as a Latin-oriented hair and skincare brand, offering products shaped around culturally relevant ingredients and salon-style hair care. Its original registered goods included styling gel, skin cream, moisturizer, facial cleanser, facial scrub, toning gel, bath and shower gel, and foaming bath gel. On November 18, 2015, The Village Company acquired La Bella’s global assets and rights from High Ridge Brands; trademark records identify The Village Company as the later owner. In 2017, La Bella introduced redesigned packaging across its hair, skin, and body-care lines, emphasizing ingredient imagery and product benefits. The following year, it extended into children’s personal care with La Bella Niños, a Sesame Street-themed 3-in-1 body wash, shampoo, and conditioner.