Fragrance house

La Bouche Rouge

La Bouche Rouge is a Paris-based cosmetics Maison launched in 2017 by Nicolas Gerlier. It began with lipstick and developed around refillable, plastic-free or reduced-plastic packaging, French craftsmanship, and eco-responsibility. By 2020, the brand had broadened into a clean, microplastic-free, refillable makeup line. After financial difficulties, the Paris Commercial Court placed the company into receivership on July 25, 2023. On October 3, 2023, Dubai-based Beauty Brands Global, founded by Dilesh Mehta, acquired La Bouche Rouge out of receivership and became its sole shareholder; Gerlier continued as an advisor and creative director. Its fragrance collection combines natural-origin ingredients, upcycled materials, refillable bottles, and recyclable aluminum refills, with scents including Rouge, Nude, Rose, Bleu, and Ambre.