Fragrance house

La Croy

La Croy launched a range of pheromone fragrances around 2000. Today, it is presented as an in-house brand born in the laboratories of AtlanticPhero and backed by 28 years of research. Its approach combines synthesized pheromone compounds with conventional fragrance compositions. Early offerings included Phéromone Additive, The Edge–Regular, and The Edge–Sandalwood. The brand identifies New Pheromone Additive, or NPA, as its flagship product: a fragrance-free pheromone concentrate designed to be used alone or blended with another scent. An updated Pheromone Additive was presented in 2005 and made by LaCroy Chemical in South Africa for addition to cologne or aftershave.