Fragrance house

La Facon

La Façon is a fragrance and cosmetics brand that official materials present as established in 1991. Its identity combines French sophistication with Brazilian sensibility, expressed through fragrances for the body and home and shaped by inspirations from travel and nature. The brand developed alongside Antik, a complementary home-fragrance label, linking personal scent, home fragrance, and care rituals within a shared olfactory universe. A 2011 profile identifies Miriam Penteado as proprietor and attributes La Façon’s fragrance direction to her, including the creation of its lines and hands-on research into essences, ingredients, and packaging. By 2011, La Façon had broadened its original body-and-bath positioning into a wider fragrance and cosmetics business while maintaining a focus on natural ingredients and wellbeing. Home fragrance is a central part of its Brazilian history, and 30 Memórias commemorated the brand’s 30th anniversary as an unisex fragrance.