Fragrance house

La' French

La' French is an Indian fragrance brand associated with Thane, Maharashtra. Tarun Saraf launched the brand in September 2020 after COVID-19 lockdowns disrupted his earlier business importing and locally distributing foreign scents. With offline markets closed or restricted, La' French began with a direct-to-consumer, online-first model. The brand presents fragrance as an expression of personal character, emphasizing the essence and originality of scent. Its development was shaped by Saraf’s effort to address a perceived gap in India’s market for affordable premium fragrances with distinctive presentation.