Fragrance house

La Petite Madeleine

La Petite Madeleine was created by Sophie and Guillaume Dufay, whose workshop is in Troyes, France. The project’s business structure and workshop were established in 2020, while the brand dates its creation to 2021. It began on April 1, 2021, with handmade cold-process scented soaps, then introduced an eau de parfum line on April 1, 2022. Handmade scented candles followed in 2023, with its olfactory stories presented across soap, perfume, and candle formats. Family-run and rooted in the Aube and Champagne region, the brand connects fragrance with poems and memory while emphasizing local partners and production. Its fragrance identity is expressed through a collection of poem-based olfactory stories intended to evoke memory, rather than through one publicly evidenced signature bestseller. Guillaume Dufay’s earlier fragrance work at L’Oréal and Shiseido informed the brand’s creation and connected it with perfumers from major composition houses.