Fragrance house

LA VOZ

LA VOZ is a fragrance line launched in Spain in October 2017 as an official perfume associated with the La Voz television program. Its visual identity was closely tied to the show, with packaging shaped like a microphone. The Fragrance Force S.L. was identified as the line’s promoter in the legal terms for a 2019 campaign, and the company later included La Voz among the fragrance brands in its trading activity. By May 2019, the perfumes were still presented publicly as official products of the program, available in perfume, gel, and miniature-pack formats.