Fragrance house
Laboratory Perfumes
Laboratory Perfumes is a British fragrance brand founded in 2011 as a creative project; its limited company was incorporated on 4 January 2012. Aaron Firth created the brand after 18 years in fashion, developing androgynous perfumes in understated, laboratory-inspired packaging. Its public identity centers on gender-inclusive fragrance, drawing on the British countryside and coast while emphasizing simplicity, sustainability, small local supply chains, and recyclable or reusable packaging. Amber, the brand’s first fragrance, established this approach by evoking Britain’s countryside and coast and evolving gradually on skin; it remains a defining brand fragrance and is also used in the brand’s signature body-care and candle offerings.
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