Fragrance house

Laboya Paris

Laboya Paris is a French family perfume house established in 2023, rooted in a family passion for fragrance and childhood memories of homemade sweets. Its identity brings together family heritage, nostalgia, gourmand inspiration, and an effort to connect tradition with innovation. The house launched Coya in 2023 as its first fragrance, followed by Meya, a 2024 limited edition inspired by nature, honey, and black cherry. In 2025, Laboya introduced Pêya in collaboration with perfumer Amélie Bourgeois, with peach and gourmand imagery at the center of its creative presentation.