Fragrance house

Laline

Laline was created in 1999 by Revital Levi and Merav Cohen, beginning as a small store in central Tel Aviv, Israel. Its stated identity, “Body Cosmetics. Soul Care,” connects body and soul through cosmetics, lifestyle products, and fragrance-led product series. As part of its international development, Laline opened its first Asian store in Omotesando, Tokyo, in February 2011. Fragrance is a notable part of the brand’s story: Cherry Blossom was identified as Laline’s No. 1 fragrance in 2019, and Romantic Cherry Blossom was described as its No. 1 popular fragrance in a 2018 announcement that extended the scent into eau de toilette and perfumed soap.