Fragrance house

lapink

La Pink emerged from an idea Nitin Jain encountered during a 2018–19 trip to Europe, where he saw microplastic-free skincare formulations not yet available in India. The brand’s commercial founding is described as around 2022, while La Pink Private Limited was incorporated on 20 May 2020. Its public identity centers on formulation safety, ingredient transparency, international formulation expertise, and consumer education about microplastics; white haldi is described as a core brand signature. Alongside skincare, haircare, and body care, La Pink has a fragrance business spanning men’s and women’s pure perfumes, unisex eau de parfum, and body-mist collections. In December 2025, it introduced a new identity, replacing its pink-and-green logo with a black wordmark, redesigning its website, and updating fragrance packaging to reflect a stronger emphasis on formulation and transparency.