Fragrance house

Laura Biagotti

Biagiotti Group was established in Rome in 1965, and Laura Biagiotti presented her first collection in Florence in 1972. Having entered fashion through her mother, Delia Soldaini Biagiotti, she developed the family business into an international fashion brand. Its enduring identity is rooted in knitwear and cashmere, white, and Rome. Landmark shows in Beijing in 1988 and Moscow in 1995 marked international milestones for the house. Following Laura Biagiotti’s death in 2017, the family fashion house continued under her name. Fragrance entered the story with Fiori Bianchi in 1982, followed by Roma in 1988 and Venezia in 1992; Roma became the brand’s defining scent, described as an iconic fragrance and a classic worldwide best-seller. In 2025, Give Back Beauty announced an agreement to acquire AB Parfums, which manages the Laura Biagiotti fragrance lines.