Fragrance house

Laurel Bath House

Laurel Bath House is a United States fragrance and personal-care brand founded in 2024 by married couple David Teitelbaum and Laura Pandolfo, who bootstrapped the business. It originated when a fragrance project was reformulated into body wash after Pandolfo recognized the scent’s potential in that format. The brand evolved from body wash into a broader scent-led concept spanning fine fragrance, deodorant, and matching body-care products. Its identity combines naturally derived fragrance oils and ethically sourced ingredients with a playful daily ritual, alongside a mission centered on caring for people and the planet. Humorous, culturally plugged-in, and retro, its creative language includes graphics influenced by the 1970s and distinct visual identities for its scent concepts. Teitelbaum handles creative work including emails and advertising, with storytelling as a central part of the approach. Laurel Bath House presents each fragrance as a narrative chapter connected to a place, a year, and a feeling.