Fragrance house

Laurelle

Founded in London in 2006, Laurelle develops and supplies fragrances, beauty products, and home scents, creating bespoke products for brands and celebrities alongside its own-brand products. The business was incorporated in 2007 as Simply Perfume World Limited and changed its name to Laurelle London Limited in 2010. In 2014, Laurelle began contract manufacturing for Sarah Jessica Parker. In 2018, it launched William Hunt’s Bespoke Fine Fragrances range, while William Hunt Oud de Parfum won the British Society of Perfumers’ Tony Pettifer Award for Men’s Fine Fragrance. In 2022, Laurelle acquired Zidac Laboratories; Companies House records show Laurelle London Limited becoming a person with significant control of Zidac Laboratories Int. Limited on 6 May that year.