Fragrance house

Lauren Conrad

Lauren Conrad launched the LC Lauren Conrad line exclusively at Kohl’s in 2009, beginning a long-standing collaborative relationship with the retailer. The line started with apparel, footwear, jewelry, and accessories and later added home décor, bedding, bath, and children’s apparel. Conrad has described her role as hands-on, from design and buying meetings and fabric selection to reviewing customer feedback and modeling campaign materials. Its visual language has been described as combining Southern California ease with refined Parisian femininity. In August 2020, Lauren Conrad Beauty launched direct to consumer as her first beauty collection, with clean formulas and recyclable packaging; it reached Kohl’s stores and Kohls.com on October 9. The Lauren Conrad platform spans fashion, beauty, food, family, and home décor. Its fragrance story began with LOVED by Lauren Conrad, introduced on April 27, 2022 as Conrad’s first fragrance, a floral-minded concept shaped by touch, memory, intimacy, and femininity.