Laverne is a Saudi fragrance house founded in Riyadh by five brothers. The brothers formed the first serious seed of the house in 2015 and began their formal effort to change Saudi perfumery in 2017, the year Laverne released October Perfume as an expression of its olfactory viewpoint, philosophy, and values. In 2019, it introduced Tobacco in the Middle Eastern fragrance market. Laverne combines Saudi and Arab cultural references with a contemporary approach to fragrance and a concept of beauty extending beyond perfume alone. In 2020, the house shifted toward virtual fragrance retail, accompanied by a trial-sample concept. In 2023, it launched a new visual identity centered on the Arabian leopard, connecting the animal with Arab cultural identity and awareness of its endangered status.
