Fragrance house

Lavons Holic

Lavons Holic launched in Japan in 2020 as NatureLab’s lifestyle fragrance brand, developed from the company’s Lavons home-care line for younger consumers. It presents fragrance as a way to choose and express a mood, treating scent much like music. At launch, the brand paired retro-inflected visuals and mood-based names with social-media-led promotion and genderless, multicultural campaign imagery. Its original hair-fragrance-mist format later expanded to include roll-on fragrance and fragrance balm. In March 2023, ZEN Floral was introduced and subsequently received a fragrance-balm version. By 2026, Lavons Holic described its creative identity through retro-futurist design, mood-oriented scents, and distinctive product naming; that year it also entered deodorant with its first medicated spray, offered in two existing Lavons Holic scents.