Fragrance house

Layerr Wottagirl

Layerr Wottagirl was established within Adjavis Venture Limited, founded in 2013 by Devendra N. Patel, as the company began Indian operations with a nationwide launch of Layer’r deodorants and perfumes. It launched as Layer’r’s women’s sub-brand alongside Layer’r Shot for men, positioned as a fragrant body spray rather than a conventional deodorant or perfume. The brand’s public identity centers on women’s body splash and fragrance products, associated with a transparent, confident, ambitious, extrovert, and cool character. In November 2014, the range reached Bangladesh through a partnership between Pearl International Bangladesh and Adjavis Venture Ltd., including Wottagirl body splash for women.