Fragrance house

Le Bonheur Perfumes

Le Bonheur Perfumes is a Saudi Arabian perfume brand that began releasing fragrances in 2023. Its identity is framed around refined elegance and modern taste, combining global touches with an oriental spirit and drawing on the meaning of happiness. A U.S. trademark filing dated June 12, 2024 lists Al Mas National Company as the original applicant and owner of the LE BONHEUR PERFUMES mark for perfumes and eau de cologne. In its fragrance portfolio, Black Cavalier is presented as a Signature Collection comprising XI, VI, Surge, and Seductive.