Fragrance house

Le Persona

Established in South Korea in December 2021, Le Persona was founded by Kay Kwon and built around the idea of fragrance as a mask: drawing on the ancient Greek theatrical meaning of persona, scent is intended to reveal a hidden aspect of identity. Its initial creative format was a four-fragrance collection, with LP01 Mystic Rose, LP02 Peacock Feather, LP03 Wooden Face, and LP04 Golden Gem launching in 2022. The platform was developed with perfumers Frank Voelkl, Emilie Coppermann, and Alain Allione, while Calicot Paris created a visual identity using recurring illustrated motifs for scent and masks. The four-mask collection remains the clearest documented expression of Le Persona’s fragrance identity, with LP01 Mystic Rose identified as its main product. In October 2025, the brand introduced two fragrances from a second collection, and in January 2026 it raised a private Pre-Series A investment intended to support new releases and international growth.