Fragrance house

Ledda

Founded in 2021 by Stephanie Ledda, Ledda developed from its founder’s work as a beauty creator and her longstanding interest in perfume, with fragrance serving as a vehicle for mood, memory, and self-expression. The house publicly launched its first scent, 22 Orris, on November 10, 2022. Its debut fragrances—22 Orris, 18 Vanilla Nera, and 14 Isla Coco—were co-created with perfumer Frank Voelkl through a founder-led, collaborative process in which perfumers work closely with Ledda and often develop scents over several years. Each fragrance has its own identity, while the wider mood is shaped through models, outfits, and visual storytelling rather than by making Ledda the brand’s on-camera star. The collection later expanded to include 20 Bourbon Brûlée, 16 Scenic Rose, and 12 Marina Soleil. The latter is a viral bestseller, while 18 Vanilla Nera was named Marie Claire’s 2024 Best Spicy fragrance.