Fragrance house

LeGer

LeGer by Lena Gercke was founded in 2017 by German model and entrepreneur Lena Gercke in collaboration with online retailer ABOUT YOU. By 2020, its now-independent business had moved to Berlin and expanded beyond fashion into furniture and home accessories under LeGer Home. On May 21, 2021, ABOUT YOU and Lena Gercke established LeGer GmbH, formalizing the label’s separate corporate structure while retaining their partnership. LeGer entered the beauty sector in 2024 through a long-term license agreement with Coty to develop, produce, and distribute its debut fragrance in the DACH region. LeGer Signature launched on July 8, 2024, as Lena Gercke’s first fragrance and marked the label’s entry into fragrance. In 2025, LeGer expanded its creative offer with LeGer Studio, a premium line centered on minimalist design, aesthetics, functionality, and longer-lasting wardrobe essentials.