Fragrance house

Lelas

Lelas is a fragrance company founded in Turkey in 2014 and launched from Istanbul. Its identity draws on the lilac flower, with perfumes framed around love, passion, attractiveness, and elegance. The brand’s fragrance concept combines Eastern luxury with a modern Western touch. Its product scope later evolved beyond perfume to include body care, incense, and air fresheners. A reference profile records LELAS fragrances from 2016 through 2023 and organizes them across collections including Artistry, Colors, FUR, Nature, Notes, PRIME, Privé, and The Vintage.