Fragrance house

LEN Fragrances

LEN Fragrances was founded by Jelena von Olnhausen, inspired by her family history of preserving French perfume recipes. Its origin story brings together von Olnhausen and perfumer Michel Almairac, who reinterpreted inherited historical formulas in a modern way. Narrative is central to LEN’s creative identity: each perfume is presented as a love story, a format established by Histoire Privée, the brand’s first collection. The storytelling extends to the visual language, with packaging and bottles incorporating elements from each fragrance’s story; designer Thierry de Baschmakoff is credited with the design work. By January 2025, LEN had developed a second collection, Exclusif, extending the love-story concept to romances set in locations around the world.