Fragrance house

Les Destinations

Les Destinations was launched by Mäurer & Wirtz in 2021 from an idea associated with a summer night in Cannes, where travel memories inspired the expression of places through fragrance. The brand builds its identity around geographic coordinates and destinations, presenting each scent as an olfactory interpretation of a place. Its original collection comprised five unisex fragrances linked to Montreux, Grasse, Costa Rica, Cuba, and Oman; in 2023, six more joined the range, associated with Isparta, Mumbai, Madagascar, La Réunion, Sumatra, and Al-'Ula. Developed in collaboration with French perfumers, the fragrances combine French perfume tradition with German precision. Les Destinations is one of Mäurer & Wirtz’s own fragrance brands, and Mäurer & Wirtz GmbH & Co. KG is the responsible company; Mäurer & Wirtz is an independent subsidiary of the Dalli Group.