Fragrance house

Les Folies du Parfum

Les Folies du Parfum launched on 22 February 2022 at 22:22, founded by Valentina Tecchio and Raul Paronetto, whose backgrounds span niche perfumery and beauty. Developed under the creative direction of Maison Esthétique Group, the brand builds its identity around fragrance stories drawn from unconventional historical figures, notably Luisa Casati Stampa and Gabriele D’Annunzio. Its inaugural scent, 22.22, opened the artistic fragrance collection as a dedication to Casati Stampa. In 2024, Les Folies du Parfum introduced its Private Collection, linking fragrances to the Semiramide and Casati Stampa narrative; the launch appeared in Esxence’s events calendar that year. Across its presentation, the brand emphasizes highly concentrated fragrances and themes of nonconformity, excess, and artistic self-expression. It is currently presented as a commercial product of Maison Trading S.r.l., an Italian single-shareholder company.