Fragrance house

Les Parfums de Rosine

Les Parfums de Rosine began in Paris in 1911, when Paul Poiret founded the house and named it for his first daughter, Rosine. An early fashion-and-fragrance venture, it integrated perfume with Poiret’s couture business, presenting scents through coordinated flacons, packaging, and artistic collaborations. That year, Poiret launched Nuit Persane, identified as the first designer perfume; the house released about forty scents before closing in 1929. Marie-Hélène Rogeon relaunched the name in 1991 after working for large perfumers, with authorization from Poiret’s daughter Perrine Duval rather than through an outright purchase. She rebuilt the collection around perfume and roses, exploring different facets of the flower while keeping rose as its central olfactory theme. La Rose de Rosine was the revived house’s first commercial fragrance and is described as its signature scent. In the late 2010s, Louis Rogeon shaped a more contemporary direction through Les Extravagants, a unisex line using rose more lightly. After Marie-Hélène Rogeon died in 2021, Louis assumed expanded responsibilities and, by 2023, served as artistic director for product concepts, packaging, visuals, and olfactory creation.