Fragrance house

Les Soeurs de Noé

Les Soeurs de Noé was founded in 2019 by Nadia Benaisa and launched that year at London department store Liberty. Rooted in Benaisa’s Belgian upbringing and Moroccan family memories, particularly childhood visits to Tangier, the house takes its name from her children as a tribute to family, memory, and continuity. Its creative premise translates emotion and memory into fragrance, connecting Belgian and Moroccan heritage and presenting perfume as a bridge between East and West. Jérôme Epinette is identified as the perfumer translating Benaisa’s vision, while Pierre Dinand designed the brand’s bottle. In August 2025, Les Soeurs de Noé was described as an independent, self-financed house. The Ruby collection is identified as its signature collection, associated with the passion and joy of Moroccan summers, while Oud Rose is labeled a best seller and joins Grasse rose with Middle Eastern oud.