Fragrance house

Life In Lilac

Life In Lilac was founded by Jen Reed in 2021 as a candle brand connected to the community she built through The Sister Studio. It grew from Reed’s desire to deepen that connection beyond social media and bring products into customers’ everyday homes. The brand’s identity centers on an inclusive community, with fragrance products intended to communicate feelings of being welcome, wonderful, and worthy. Reed is its founder and creative force, while the official brand story also identifies Jeff as co-founder. By 2024, Life In Lilac was described as a fragrance brand offering products beyond its original candle focus. In fragrance, Always Welcome is identified as the brand’s best-selling candle. Wonderful & Worthy are signature scent names created so their packaging and fragrance could express those affirmations.