Fragrance house

LILI

Lili Bermuda traces its origins to 1928, when W.B. Smith and his daughter Madeline Scott established the Bermuda Perfumery at the Smith family homestead in Bailey’s Bay, making perfume from Bermuda lilies. The founders later broadened the range to gardenia, sweet pea, and jasmine. After Scott’s death in 1981, the perfumery passed to several nephews and the business declined before Isabelle Ramsay-Brackstone and her husband Leslie Kirby Brackstone acquired it in 2004 and moved operations to historic Stewart Hall in St. George’s. Ramsay-Brackstone has been the house perfumer since the acquisition, after studying under David Botelho, who had served as the perfumery’s perfumer for 45 years. Lili Bermuda’s stated olfactory identity reflects Bermuda through materials including wind, salt spray, cedarwood, freesias, and loquats. Ramsay-Brackstone created Coral, her first Lili Bermuda fragrance, in 2006; it was described as an immediate success and one of the brand’s bestsellers. In 2014, the house introduced Mary Celestia, named for a Bermuda shipwreck, while profits supported shipwreck-heritage work through the Lili Bermuda Foundation. In November 2025, it announced a rebrand shifting exclusively to Eau de Parfum formulations and refillable bottles while retaining existing fragrances and formulas.