Fragrance house

Lily

Lily is a women’s perfumery sub-brand of O Boticário, part of the Brazilian Grupo Boticário beauty group. Its story began in 2006, when O Boticário introduced fragrances made with enfleurage, a traditional process in which flower petals are repeatedly placed on odorless vegetal fat until it absorbs their scent. That method became central to Lily’s floral identity, alongside a focus on floral perfumery. Lily Eau de Parfum is the line’s best-selling women’s fragrance, with a floral-bouquet profile created by perfumers Yves Cassar and Verônica Casanova. In 2024, Lily expanded its creative identity with Lily Gardénia, which combines lily and gardenia through O Boticário’s co-enfleurage technique.