Fragrance house

Lily Aldridge

Lily Aldridge Parfums originated in a September 2018 collaboration between Interstellar Brands, a wholly owned Inter Parfums subsidiary, and IMG Models, with Lily Aldridge developing a namesake fragrance line. The brand launched in September 2019 as a direct-to-consumer venture involving Aldridge, IMG/Endeavor, and Interparfums. Its creative identity draws on personal experience, scent memory, and places important to Aldridge, with launch storytelling centered on her Nashville home and an intimate presentation. Sustainability also shaped the debut design through recycled-paper cartons, a plantable wildflower-seed card, and an early focus on reducing packaging waste. Haven, the debut fragrance, was inspired by Aldridge’s Nashville home and gardens; Summit followed as a second fragrance rooted in family memories and Tennessee vacations.