Fragrance house

Linda Landenberg

Linda Landenberg is the fragrance house built around Swedish scent expert Linda Landenberg, whose professional career in beauty began at a Swedish perfumery in 1988. After studying chemistry in Sweden and raw materials and perfumery in Grasse, she operated her own company from 2004 and founded a fragrance concept and consultation service at Stockholm department store NK in 2011. Her own-name perfume line launched at NK in September 2017 with four fragrances, in collaboration with Romella International. The brand draws its visual and creative identity from Landenberg’s connection to nature. Lavender & Wool won the Daisy Beauty Award for best women’s fragrance launched in Sweden in 2017 and was selected by Fragrantica among the best niche perfumes of that year. Perfume me Define me AB is identified as the company behind the Linda Landenberg brand. In late 2021, Landenberg also launched the independent fragrance brand SAVOUR, whose concept presents each fragrance as a personality rather than assigning it to a gender; its development included Steel by Naim, created with fashion designer Naim Josefi around the idea of Swedish steel.