Fragrance house

Lionel Messi

MESSI fragrances began in 2023 through a long-term licensing partnership between Leo Messi and Game On Product Group, marking Messi’s first fragrance venture. The brand operates through licensing: Leo Messi Management owns the MESSI trademark, while Game On holds the exclusive worldwide license to manufacture and distribute the fragrance brand. Messi was directly involved in developing the debut fragrance and its “More Than We See” campaign, which centers on themes of humility, depth, authenticity, dedication, passion, and strength. Created with perfumer Frank Voelkl, Messi Eau de Parfum connects fresh and warm facets with Messi’s public image as a world champion, father, and gentleman. In 2026, the brand extended its fragrance identity with Messi Elixir Parfum Intense, described as a deeper interpretation of the amber fougère family.