Fragrance house

Lionel Richie

Lionel Richie’s fragrance brand began commercial use in 2019 with Hello by Lionel Richie. Its public identity draws on Richie’s music, love songs, romance, travel, design, and personal style. Richie developed the fragrances from scents encountered in his garden, selected elements he personally liked, and based the bottle design on a lattice motif from his home. Named after his 1984 song “Hello,” the debut was presented as the first fragrance expression of his music-and-romance identity; Walgreens describes the song as having reached No. 1 on three Billboard charts. In 2023, Easy Like Sunday Morning followed as a second pillar fragrance, taking its name and emotional reference from Richie’s song of the same title. RichLion Holdings LLC is listed as the current trademark owner of HELLO BY LIONEL RICHIE for fragrances and related perfumery goods.